Writing
Blog
thinking out loud
Notes on design, objects, and the practice of making things.
16 May 2026
Optimizing Shareholder Value Through Strategic Investment in UX vs. Marketing
Why UX is no longer a design discipline but a financial lever — quantifying ROI, risk and retention, with a hard look at medical device recalls.
1 May 2018
Selling Yourself for Success
In a world dominated by social media, branding has never been more important — even on a personal level.
16 April 2018
Some things are all just a matter of perspective
A collaboration with vis. comm. students from LSAD, producing images that play with perspective.
12 April 2018
In praise of a good rant
Storytelling, as an Irish person, isn't just entertainment — it's how shared experience gets transmitted.
13 March 2018
London Culture Trip March 2018
A short film from the design course's culture trip to London.
13 March 2018
How objects influence our culture and ourselves
The use and invention of objects is one of the main things that sets us apart from all other species.
26 February 2018
Imagining Future Possibilities with Speculative Design
Speculative design as a way of imagining the range of possible outcomes for what the future might look like.
26 February 2018
How design can improve & save lives
With developments in technology, people who get access to them generally enjoy an increased quality of life — but only if it's well designed.
14 February 2018
Are we creating a new world or destroying the old one?
Humans are the strangest of species, unmatched in our potential for creativity — and, as has become very clear in recent years, in our capacity to destroy.
2 February 2018
Creativity or Connectivity; When looking for inspiration, it's all a matter of perspective
Inspiration can come from contemporaries, social media, the wider internet, a story someone has told you, new tech…
25 January 2018
What the *u*k is Product Design; Art or Engineering?
Google 'product design' and you end up with a vague answer rather than a definition. So what is it, really?